Product safety reportOPSS
100cm Jumbo Soft Plush Elephant sold on Amazon safety warning over a suffocation risk
Product Safety Report for 100cm Jumbo Soft Plush Elephant which as originally marketed, presented a serious risk of suffocation.
Stop using it now. For sleep, a baby needs a firm, flat mattress with no pillows, padding or loose items in the cot.
Product image from the OPSS safety notice
Check your product
Only products that match these details are covered. Have your pack in front of you.
2 identifiers listed for this notice.
100cm Jumbo Soft Plush Elephant sold on Amazon
- ModelOn the rating label, base, back or box.
- 13022023
- Item or listing codeOn the box, the label, or the order page where you bought it.
- B084GQXFC8
What to do now
The hazard with 100cm Jumbo Soft Plush Elephant sold on Amazon is suffocation or asphyxiation.
- Stop using it now. For sleep, a baby needs a firm, flat mattress with no pillows, padding or loose items in the cot.
- Store it where children cannot reach it.
- This is a safety report rather than a manufacturer recall: the listing has been taken down, but the seller may not contact you. Get in touch with the seller through the marketplace.
- If you cannot reach the seller, Trading Standards can be told through Citizens Advice.
Why it matters. Babies cannot move away from something covering their face. Pillows, padded sleeping bags and soft items in the cot are linked to sleep deaths, and that is why many of these products fail UK safety rules.
If someone has been hurt
Look out for
- a baby who seems to struggle to breathe
Get help urgently
- a baby or child who is not breathing or has turned blue — call 999 immediately
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Getting your money back
Contact the seller through your order history and say that the product is the subject of an OPSS safety report. Keep screenshots of the listing and your order.
If the seller does not respond, the marketplace’s own dispute process or your card provider is the next step.
From the official notice
Published by the Office for Product Safety and Standards (2607-0141). Quoted as issued.
Summary
Product Safety Report for 100cm Jumbo Soft Plush Elephant which as originally marketed, presented a serious risk of suffocation.
The risk
The product was originally marketed as a pillow. If used as a pillow in an unsupervised sleep environment, it could present a serious risk of suffocation to a child under 12 months.
OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk that sleep pillows may pose to babies: Product Safety Alert (PA8) .
Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/
The product as originally marketed did not meet the requirements of the General Product Safety Regulations 2005.
Action taken
Warning consumers of the risks and making the marketing of the product subject to prior conditions.
Advice to consumers
Warning consumers of the risks and making the marketing of the product subject to prior conditions.
On 22 July 2025, Magic Toy Shop Ltd amended the Amazon product listing to remove references to the product being used as a pillow and to ensure that it is marketed solely as a soft toy.
Consumers who purchased the product prior to 22 July 2025 are advised to review the Product Safety Alert and NHS safer sleep guidance referenced above and ensure that the product is not used as a baby sleep aid or placed in a baby’s sleep environment.
Additional information
PSD notification number: 2607-0141
Notified by: Office for Product Safety and Standards
Product description
Soft plush elephant with pink feet and ears.
Open the OPSS notice
Questions
Why has 100cm Jumbo Soft Plush Elephant sold on Amazon been reported?
The hazard with 100cm Jumbo Soft Plush Elephant sold on Amazon is suffocation or asphyxiation. Babies cannot move away from something covering their face. Pillows, padded sleeping bags and soft items in the cot are linked to sleep deaths, and that is why many of these products fail UK safety rules.
How do I know if my product is affected?
Compare the model and item or listing code on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Stop using it now. For sleep, a baby needs a firm, flat mattress with no pillows, padding or loose items in the cot. Store it where children cannot reach it.
Can I get a refund or a repair?
Contact the seller through your order history and say that the product is the subject of an OPSS safety report. Keep screenshots of the listing and your order. If the seller does not respond, the marketplace’s own dispute process or your card provider is the next step.
Where was 100cm Jumbo Soft Plush Elephant sold on Amazon sold?
The notice names Amazon. Products bought elsewhere are covered too if they match the details listed.
