Product recallOPSS
23/30/40cm Rabbit Plush Toy recalled over a choking risk
Product recall for 23/30/40cm rabbit plush toy presenting a high risk of choking and strangulation due to easy access to small parts and a detachable bag with an excessively long fixed loop.
Take it away from young children now.
Check your product
Only products that match these details are covered. Have your pack in front of you.
1 identifier listed for this notice.
23/30/40cm Rabbit Plush Toy
- Item or listing codeOn the box, the label, or the order page where you bought it.
- 1005003968351244
What to do now
23/30/40cm Rabbit Plush Toy has been flagged because small parts can break off.
- Take it away from young children now.
- Look for loose pieces where it was used.
- Contact the business or the shop you bought it from to arrange the remedy set out in the notice.
- Incidents and injuries can be reported to Trading Standards via the Citizens Advice consumer helpline.
Why it matters. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
If someone has been hurt
Look out for
- coughing, gagging or noisy breathing after playing with it
Get help urgently
- a child who cannot breathe, cough or cry — call 999 and follow the call handler’s instructions
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Refunds, repairs and replacements
Stop using the product first, then arrange the remedy. A recall applies to every affected unit, however long ago it was bought.
If the business does not respond, the Citizens Advice consumer helpline (0808 223 1133), Advice Direct Scotland (0808 164 6000) or Consumerline (0300 123 6262) can help.
From the official notice
Published by the Office for Product Safety and Standards (2206-0233). Quoted as issued.
Summary
Product recall for 23/30/40cm rabbit plush toy presenting a high risk of choking and strangulation due to easy access to small parts and a detachable bag with an excessively long fixed loop.
The risk
The product presents a risk of choking as small parts (the plastic beads from the cheeks) can be easily detached when the product is used. A young child may place the small part in their mouth and the parents/carers may not notice in time, with the small part able to block a child’s airways.
The product also presents a strangulation hazard as the bag can be removed from the rabbit, and has fixed loops of 525mm, greater than the maximum permissible of 380mm. The product also requires improvements to labelling and documentation.
The product does not meet the requirements of the Toys (Safety) Regulations 2011.
Action taken
OPSS is requiring the recall of the product from end users. The listing has been removed by the online marketplace (AliExpress).
Advice to consumers
OPSS is requiring the recall of the product from end users. The listing has been removed by the online marketplace (AliExpress).
Additional information
PSD case number: 2206-0233
Notified by: Office for Product Safety and Standards
Product description
A white fur rabbit with plastic blue eyes, a gingham top, holding a blue plush bag with beading shoulder strap.
Open the OPSS notice
Questions
Why has 23/30/40cm Rabbit Plush Toy been recalled?
23/30/40cm Rabbit Plush Toy has been flagged because small parts can break off. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
How do I know if my product is affected?
Compare the item or listing code on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Take it away from young children now. Look for loose pieces where it was used.
Can I get a refund or a repair?
Stop using the product first, then arrange the remedy. A recall applies to every affected unit, however long ago it was bought. If the business does not respond, the Citizens Advice consumer helpline (0808 223 1133), Advice Direct Scotland (0808 164 6000) or Consumerline (0300 123 6262) can help.
Where was 23/30/40cm Rabbit Plush Toy sold?
The notice names AliExpress. Products bought elsewhere are covered too if they match the details listed.




