Batch BeaconUK recalls and safety alerts

Product safety reportOPSS

Counterfeit Labubu Brown Plushie safety warning over a choking risk

ChokingSerious risk

Product Safety Report for Counterfeit Labubu Brown Plushie presenting a serious risk of choking and strangulation.

Take it away from young children now.

  • Counterfeit Labubu Brown Plushie: photo from the OPSS notice of 23 Dec 2025
    Product image from the OPSS safety notice

What to do now

Small parts of Counterfeit Labubu Brown Plushie could come loose and choke a young child.

  1. Take it away from young children now.
  2. Look for loose pieces where it was used.
  3. Because the product was found unsafe on an online marketplace, use the platform’s order page to contact the seller.
  4. If you cannot reach the seller, Trading Standards can be told through Citizens Advice.

Why it matters. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.

If someone has been hurt

Look out for

  • coughing, gagging or noisy breathing after playing with it

Get help urgently

  • a child who cannot breathe, cough or cry — call 999 and follow the call handler’s instructions

This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.

Getting your money back

A product safety report usually means the product was bought online and the marketplace has removed the listing. Ask the seller for a refund through the platform where you bought it; many marketplaces have their own buyer protection.

If you paid by credit card and it cost over £100, Section 75 may apply; otherwise your bank may be able to raise a chargeback.

From the official notice

Published by the Office for Product Safety and Standards (2510-0065). Quoted as issued.

Summary

Product Safety Report for Counterfeit Labubu Brown Plushie presenting a serious risk of choking and strangulation.

The risk

The product presents a serious risk of choking as the zip pull can detach from the product creating a small part. Small parts pose a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths. The product also includes a cord which exceeds the maximum permitted length and may present a strangulation hazard to young children. Improvements are also required to product marking and labelling.

The product does not meet the requirements of the Toys (Safety) Regulations 2011.

Action taken

The product has been seized from the distributor and is awaiting destruction.

Advice to consumers

The product has been seized from the distributor and is awaiting destruction.

Consumers are advised to stop using the product immediately and seek redress from their place of purchase.

Additional information

PSD notification number: 2510-0065

Notified by: Local Authority Trading Standards.

Product description

Brown Labubu-style toy.

Open the OPSS notice

Questions

Why has Counterfeit Labubu Brown Plushie been reported?

Small parts of Counterfeit Labubu Brown Plushie could come loose and choke a young child. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.

How do I know if my product is affected?

The notice describes the affected product rather than listing codes. Compare the product name, pack size and where you bought it with the official notice.

What should I do now?

Take it away from young children now. Look for loose pieces where it was used.

Can I get a refund or a repair?

A product safety report usually means the product was bought online and the marketplace has removed the listing. Ask the seller for a refund through the platform where you bought it; many marketplaces have their own buyer protection. If you paid by credit card and it cost over £100, Section 75 may apply; otherwise your bank may be able to raise a chargeback.

Related notices