Product recallOPSS
Hapello Sensory Roller recalled over a choking risk
Product Recall for Hapello Sensory Roller presenting a high risk of choking.
Take it away from young children now.
Product image from the OPSS safety notice 
Check your product
Only products that match these details are covered. Have your pack in front of you.
6 identifiers listed for this notice.
Hapello Sensory Roller
- BarcodeThe long number printed under the barcode.
- 5063089161708
- Batch codePrinted on the pack, often next to the date mark. It may start with L or LOT.
- #34
- #35
- #36
- #37
- #39
- Sold betweenCompare with your receipt or order date.
- June 2023 to September 2025
What to do now
The risk with Hapello Sensory Roller is choking: a part can detach and fits inside a child’s airway.
- Take it away from young children now.
- Look for loose pieces where it was used.
- Follow the corrective action in the notice: a refund, repair or replacement from Hapello (Asda).
- Incidents and injuries can be reported to Trading Standards via the Citizens Advice consumer helpline.
Why it matters. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
If someone has been hurt
Look out for
- coughing, gagging or noisy breathing after playing with it
Get help urgently
- a child who cannot breathe, cough or cry — call 999 and follow the call handler’s instructions
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Refunds, repairs and replacements
Contact the retailer or the brand using the details in the official notice. Keep your receipt, order confirmation or bank statement if you have one, but a recall remedy should not depend on it.
If you paid by credit card and the item cost more than £100, Section 75 of the Consumer Credit Act may let you claim from the card provider. For smaller amounts or debit cards, ask your bank about a chargeback.
From the official notice
Published by the Office for Product Safety and Standards (2503-0099). Quoted as issued.
Summary
Product Recall for Hapello Sensory Roller presenting a high risk of choking.
The risk
The product presents a high risk of choking due to the potential release of a small piece of plastic lodged in the toy during the manufacturing process. If a young child accessed this small piece of plastic, they may put it in their mouth and choke.
The affected batch of the product does not meet the requirements of the Toys (Safety) Regulations 2011.
Action taken
The product has been recalled from end users.
Advice to consumers
The product has been recalled from end users by Asda.
Consumers who have purchased the sensory roller should stop using it immediately and return it to their nearest Asda store for a full refund. Consumers with queries should contact the Asda Customer Relations Team on 0800 952 0101.
For further details please access the Asda recall page at the following link: https://corporate.asda.com/product-recall-hapello-sensory-roller
Additional information
PSD notification number: 2503-0099
Notified by: Local Authority Trading Standards
Product description
A multicoloured sensory roller with various removable shapes.
Open the OPSS notice
Questions
Why has Hapello Sensory Roller been recalled?
The risk with Hapello Sensory Roller is choking: a part can detach and fits inside a child’s airway. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
How do I know if my product is affected?
Compare the barcode, batch code and sold between on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Take it away from young children now. Look for loose pieces where it was used.
Can I get a refund or a repair?
Contact the retailer or the brand using the details in the official notice. Keep your receipt, order confirmation or bank statement if you have one, but a recall remedy should not depend on it. If you paid by credit card and the item cost more than £100, Section 75 of the Consumer Credit Act may let you claim from the card provider. For smaller amounts or debit cards, ask your bank about a chargeback.
Where was Hapello Sensory Roller sold?
The notice names Asda. Products bought elsewhere are covered too if they match the details listed.
