Product recallOPSS
LED Flash Light Bear Soft Toy recalled over a suffocation risk
Product recall for LED Flash Light Bear Soft Toy presenting a high risk of asphyxiation.
Take it out of the cot or pram now, and put your baby to sleep on their back on a firm, flat surface.
Product image from the OPSS safety notice 
What to do now
The hazard with LED Flash Light Bear Soft Toy is suffocation or asphyxiation.
- Take it out of the cot or pram now, and put your baby to sleep on their back on a firm, flat surface.
- Keep it away from babies and young children.
- Follow the corrective action in the notice: a refund, repair or replacement from the business.
- If someone has been hurt or the product has failed, report it to Trading Standards through the Citizens Advice consumer service.
Why it matters. Babies cannot move away from something covering their face. Pillows, padded sleeping bags and soft items in the cot are linked to sleep deaths, and that is why many of these products fail UK safety rules.
If someone has been hurt
Look out for
- a baby who seems to struggle to breathe
Get help urgently
- a baby or child who is not breathing or has turned blue — call 999 immediately
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Refunds, repairs and replacements
Contact the retailer or the brand using the details in the official notice. Keep your receipt, order confirmation or bank statement if you have one, but a recall remedy should not depend on it.
If you paid by credit card and the item cost more than £100, Section 75 of the Consumer Credit Act may let you claim from the card provider. For smaller amounts or debit cards, ask your bank about a chargeback.
From the official notice
Published by the Office for Product Safety and Standards (2111-0496). Quoted as issued.
Summary
Product recall for LED Flash Light Bear Soft Toy presenting a high risk of asphyxiation.
The risk
The product poses a high risk of choking as the stuffed material of the toy is easily accessible by the zipper. A young child could remove the toy’s filling and put it in their mouth, blocking their airway and air flow to the lungs.
This product does not meet the requirements of the Toys (Safety) Regulations 2011.
Action taken
Recall of the product from end users and removal of the listing by the online marketplace (Joom).
Advice to consumers
Recall of the product from end users.
The listing has been removed from the online marketplace (Joom).
Additional information
PSD case number: 2111-0496
Notified by: Office for Product Safety and Standards
Product description
A white plush teddy bear with a pink bow tie and colourful LED lights which shine through the teddy’s fur
Open the OPSS notice
Questions
Why has LED Flash Light Bear Soft Toy been recalled?
The hazard with LED Flash Light Bear Soft Toy is suffocation or asphyxiation. Babies cannot move away from something covering their face. Pillows, padded sleeping bags and soft items in the cot are linked to sleep deaths, and that is why many of these products fail UK safety rules.
How do I know if my product is affected?
The notice describes the affected product rather than listing codes. Compare the product name, pack size and where you bought it with the official notice.
What should I do now?
Take it out of the cot or pram now, and put your baby to sleep on their back on a firm, flat surface. Keep it away from babies and young children.
Can I get a refund or a repair?
Contact the retailer or the brand using the details in the official notice. Keep your receipt, order confirmation or bank statement if you have one, but a recall remedy should not depend on it. If you paid by credit card and the item cost more than £100, Section 75 of the Consumer Credit Act may let you claim from the card provider. For smaller amounts or debit cards, ask your bank about a chargeback.
Where was LED Flash Light Bear Soft Toy sold?
The notice names Joom. Products bought elsewhere are covered too if they match the details listed.
