Product recallOPSS
Newborn Sensory Toy recalled over a choking risk
Product recall for newborn sensory toy presenting a high risk of choking and strangulation due to easy access to small parts and excessively long cords.
Remove it from the toy box or cot straight away.
Product image from the OPSS safety notice 
Check your product
Only products that match these details are covered. Have your pack in front of you.
1 identifier listed for this notice.
Newborn Sensory Toy
- Item or listing codeOn the box, the label, or the order page where you bought it.
- 909024840
What to do now
Small parts of Newborn Sensory Toy could come loose and choke a young child.
- Remove it from the toy box or cot straight away.
- Check the floor and play areas for any parts that have already come off.
- Use the contact details in the official notice to arrange a refund, repair or replacement.
- If someone has been hurt or the product has failed, report it to Trading Standards through the Citizens Advice consumer service.
Why it matters. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
If someone has been hurt
Look out for
- coughing, gagging or noisy breathing after playing with it
Get help urgently
- a child who cannot breathe, cough or cry — call 999 and follow the call handler’s instructions
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Refunds, repairs and replacements
In a recall, the business responsible arranges the remedy, which may be a refund, a repair, a replacement or a free part. The notice says which one applies.
Your rights under the Consumer Rights Act 2015 also apply: goods must be safe, of satisfactory quality and as described. Within 30 days of purchase you can usually reject faulty goods for a full refund.
From the official notice
Published by the Office for Product Safety and Standards (2207-0022). Quoted as issued.
Summary
Product recall for newborn sensory toy presenting a high risk of choking and strangulation due to easy access to small parts and excessively long cords.
The risk
The product presents a risk of choking as small parts (the bells on the rattle) can be easily detached when the product is used. A young child may place the small part in their mouth and the parents/carers may not notice in time, with the small part able to block a child’s airways.
The black and white ribbon on the wooden ring was also measured at 500mm, greater than the maximum permissible of 300mm, thereby presenting a strangulation hazard. The product also requires improvements to labelling and documentation.
The product does not meet the requirements of the Toys (Safety) Regulations 2011.
Action taken
The product has been recalled from end users. The listing has been removed by the online marketplace (Etsy).
Advice to consumers
The product has been recalled from end users. The listing has been removed by the online marketplace (Etsy).
Additional information
PSD case number: 2207-0022
Notified by: Office for Product Safety and Standards
Product description
Hinged case, 25x17x9cm, containing teddy bear, teething ring with rattle, rattle with bells, 60cm fabric square, 6cm wooden ring with ribbons, art cards and a soft-filled book.
Open the OPSS notice
Questions
Why has Newborn Sensory Toy been recalled?
Small parts of Newborn Sensory Toy could come loose and choke a young child. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
How do I know if my product is affected?
Compare the item or listing code on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Remove it from the toy box or cot straight away. Check the floor and play areas for any parts that have already come off.
Can I get a refund or a repair?
In a recall, the business responsible arranges the remedy, which may be a refund, a repair, a replacement or a free part. The notice says which one applies. Your rights under the Consumer Rights Act 2015 also apply: goods must be safe, of satisfactory quality and as described. Within 30 days of purchase you can usually reject faulty goods for a full refund.
Where was Newborn Sensory Toy sold?
The notice names Etsy. Products bought elsewhere are covered too if they match the details listed.
