Product recallOPSS
Nov'Max Anti Volume Keratin Hair Treatment recalled over a banned ingredient
Product Recall for Nov'Max Anti Volume Keratin Hair Treatment presenting a serious chemical risk.
Product image from the OPSS safety notice 
Check your product
Only products that match these details are covered. Have your pack in front of you.
2 identifiers listed for this notice.
Nov'Max Anti Volume Keratin Hair Treatment
- BarcodeThe long number printed under the barcode.
- 7898675094584
- Batch codePrinted on the pack, often next to the date mark. It may start with L or LOT.
- 03062025
What to do now
The issue with Nov'Max Anti Volume Keratin Hair Treatment is a prohibited ingredient, of a kind often found in illegal skin-lightening and imported cosmetics.
- Stop using it now.
- Gently wash off any product left on the skin.
- Follow the corrective action in the notice: a refund, repair or replacement from Nov’ Max.
- Incidents and injuries can be reported to Trading Standards via the Citizens Advice consumer helpline.
Why it matters. Substances such as hydroquinone, mercury and some steroids can damage the skin and, with long-term use, other organs. They are only allowed in prescription medicines, if at all.
If someone has been hurt
Look out for
- redness, burning, thinning or discolouration of the skin
- a rash
Get help urgently
- if you have used it for a long time, or have skin damage, speak to your GP or a pharmacist
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Refunds, repairs and replacements
Contact the retailer or the brand using the details in the official notice. Keep your receipt, order confirmation or bank statement if you have one, but a recall remedy should not depend on it.
If you paid by credit card and the item cost more than £100, Section 75 of the Consumer Credit Act may let you claim from the card provider. For smaller amounts or debit cards, ask your bank about a chargeback.
From the official notice
Published by the Office for Product Safety and Standards (2602-0256). Quoted as issued.
Summary
Product Recall for Nov'Max Anti Volume Keratin Hair Treatment presenting a serious chemical risk.
The risk
The product presents a serious chemical risk because it contains formaldehyde. Formaldehyde is prohibited for use in cosmetic products.
The product does not meet the requirements of Regulation (EC) 1223/2009.
Action taken
The local authority are requiring the recall of the product from end users.
Advice to consumers
The local authority are requiring the recall of the product from end users.
Consumers who own the product are advised to stop using it immediately and contact the distributor for redress.
Additional information
PSD notification number: 2602-0256
Notified by: Local Authority Trading Standards
Product description
Keratin hair treatment in blue/green coloured packaging for professional use.
Open the OPSS notice
Questions
Why has Nov'Max Anti Volume Keratin Hair Treatment been recalled?
The issue with Nov'Max Anti Volume Keratin Hair Treatment is a prohibited ingredient, of a kind often found in illegal skin-lightening and imported cosmetics. Substances such as hydroquinone, mercury and some steroids can damage the skin and, with long-term use, other organs. They are only allowed in prescription medicines, if at all.
How do I know if my product is affected?
Compare the barcode and batch code on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Stop using it now. Gently wash off any product left on the skin.
Can I get a refund or a repair?
Contact the retailer or the brand using the details in the official notice. Keep your receipt, order confirmation or bank statement if you have one, but a recall remedy should not depend on it. If you paid by credit card and the item cost more than £100, Section 75 of the Consumer Credit Act may let you claim from the card provider. For smaller amounts or debit cards, ask your bank about a chargeback.
