Product recallFSA
Pitch Chocolate and Hazelnut Brioches recalled over possible plastic pieces
Brioche Pasquier is recalling specific batches of Pitch Chocolate and Hazelnut Brioches because they may contain pieces of plastic.
Point-of-sale notice published with the recall
Check your product
Only products that match these details are covered. Have your pack in front of you.
2 identifiers listed for this notice.
Brioche Pasquier Pitch Chocolate and Hazelnut Brioches 225g (6x37.5g)
- Batch codePrinted on the pack, often next to the date mark. It may start with L or LOT.
- UK 034
- Best beforeOn the lid, base or back of the pack.
- 04 March 2026
What to do now
Plastic from packaging or equipment may have got into Pitch Chocolate and Hazelnut Brioches.
- Do not eat it, even if you cannot see anything wrong.
- Store it out of children’s reach until it goes back.
- Return it to the shop where you bought it for a refund. Shops normally accept recalled food without a receipt.
- Look for other packs at home: the recall covers every pack that matches the details below.
Why it matters. Hard or sharp plastic can injure the mouth and throat, and small pieces are a choking risk, especially for children.
Symptoms and when to get help
Look out for
- pain in the mouth or throat
- coughing or difficulty swallowing
Get help urgently
- difficulty breathing or choking — call 999
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Getting your money back
The quickest route is to take the pack, or a photo of its label, back to the shop. Most retailers refund recalled products without proof of purchase.
If a shop refuses, the Citizens Advice consumer helpline (0808 223 1133), Advice Direct Scotland (0808 164 6000) or Consumerline in Northern Ireland (0300 123 6262) can tell you what to do next.
From the official notice
Published by the Food Standards Agency (FSA-PRIN-08-2026). Quoted as issued.
Summary
Brioche Pasquier is recalling specific batches of Pitch Chocolate and Hazelnut Brioches because they may contain pieces of plastic.
The risk
This product may contain pieces of plastic which makes it a possible choking hazard and unsafe to eat.
Action taken
Brioche Pasquier is recalling the above product. Point of sale notices will be displayed in all retail stores that are selling this product. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product. Please see the attached notice.
Advice to consumers
If you have bought any of the above product do not eat it. Instead, please contact Brioche Pasquier’s customer care team at technical@briochepasquier.com or via their website by visiting the Contact Us tab.
Open the FSA notice
Questions
Why has Pitch Chocolate and Hazelnut Brioches been recalled?
Plastic from packaging or equipment may have got into Pitch Chocolate and Hazelnut Brioches. Hard or sharp plastic can injure the mouth and throat, and small pieces are a choking risk, especially for children.
How do I know if my product is affected?
Compare the batch code and best before on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Do not eat it, even if you cannot see anything wrong. Store it out of children’s reach until it goes back.
Can I get a refund?
The quickest route is to take the pack, or a photo of its label, back to the shop. Most retailers refund recalled products without proof of purchase. If a shop refuses, the Citizens Advice consumer helpline (0808 223 1133), Advice Direct Scotland (0808 164 6000) or Consumerline in Northern Ireland (0300 123 6262) can tell you what to do next.
