Product safety reportOPSS
Plush Doll AJ-2444 safety warning over a choking risk
Product Safety Report for Plush Doll presenting a serious risk of choking.
Remove it from the toy box or cot straight away.
Check your product
Only products that match these details are covered. Have your pack in front of you.
1 identifier listed for this notice.
Plush Doll AJ-2444
- BarcodeThe long number printed under the barcode.
- 6920180320245
What to do now
The risk with Plush Doll AJ-2444 is choking: a part can detach and fits inside a child’s airway.
- Remove it from the toy box or cot straight away.
- Check the floor and play areas for any parts that have already come off.
- This is a safety report rather than a manufacturer recall: the listing has been taken down, but the seller may not contact you. Get in touch with the seller through the marketplace.
- Report it to Trading Standards through the Citizens Advice consumer service if the seller does not respond.
Why it matters. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
If someone has been hurt
Look out for
- coughing, gagging or noisy breathing after playing with it
Get help urgently
- a child who cannot breathe, cough or cry — call 999 and follow the call handler’s instructions
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Getting your money back
Contact the seller through your order history and say that the product is the subject of an OPSS safety report. Keep screenshots of the listing and your order.
If the seller does not respond, the marketplace’s own dispute process or your card provider is the next step.
From the official notice
Published by the Office for Product Safety and Standards (2407-0171). Quoted as issued.
Summary
Product Safety Report for Plush Doll presenting a serious risk of choking.
The risk
The product presents a serious risk of choking because the clothing on the doll is easily detachable and when removed gives a child full access to the zip containing the stuffing for the doll. If the child were to remove the clothing from the doll and then proceed to open the zip, they have access to the stuffing that can then be placed in their mouth, posing a choking hazard. Additionally, the plastic packaging provided with the doll presents an asphyxiation hazard.
The product does not meet the requirements of the Toys (Safety) Regulations 2011.
Action taken
The import has been rejected at the border and destroyed.
Advice to consumers
The import has been rejected at the border and destroyed.
Additional information
PSD number: 2407-0171
Notified by: Local Authority Trading Standards
Product description
The item is a soft stuffed toy in the form of a rag doll, wearing clothes and a hat.
Open the OPSS notice
Questions
Why has Plush Doll AJ-2444 been reported?
The risk with Plush Doll AJ-2444 is choking: a part can detach and fits inside a child’s airway. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
How do I know if my product is affected?
Compare the barcode on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Remove it from the toy box or cot straight away. Check the floor and play areas for any parts that have already come off.
Can I get a refund or a repair?
Contact the seller through your order history and say that the product is the subject of an OPSS safety report. Keep screenshots of the listing and your order. If the seller does not respond, the marketplace’s own dispute process or your card provider is the next step.




