Product recallOPSS
SUNDAE1 Child’s Playsuit recalled over a strangulation risk
Product recall for children’s playsuit presenting a risk of strangulation.
Remove it from the child or the child’s space straight away.
Check your product
Only products that match these details are covered. Have your pack in front of you.
1 identifier listed for this notice.
SUNDAE1 Child’s Playsuit
- ModelOn the rating label, base, back or box.
- M230059
What to do now
Cords or loops on SUNDAE1 Child’s Playsuit are long enough to catch around a child’s neck.
- Remove it from the child or the child’s space straight away.
- If the notice allows, remove the cord or drawstring completely before any further use.
- Contact the business or the shop you bought it from to arrange the remedy set out in the notice.
- If someone has been hurt or the product has failed, report it to Trading Standards through the Citizens Advice consumer service.
Why it matters. Drawstrings, cords and straps can snag on play equipment, cots or furniture. Strangulation happens quickly and silently.
If someone has been hurt
Get help urgently
- a child who has been caught by the neck, even if they seem fine afterwards — call 999 or go to A&E
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Refunds, repairs and replacements
Stop using the product first, then arrange the remedy. A recall applies to every affected unit, however long ago it was bought.
If the business does not respond, the Citizens Advice consumer helpline (0808 223 1133), Advice Direct Scotland (0808 164 6000) or Consumerline (0300 123 6262) can help.
From the official notice
Published by the Office for Product Safety and Standards (2201-0098). Quoted as issued.
Summary
Product recall for children’s playsuit presenting a risk of strangulation.
The risk
The product has been identified as presenting a risk of strangulation as the drawstring in the product’s waist band was not secured and was longer than the permissible maximum. If the cord becomes detached, a young child may become entangled in the cord and present a risk of strangulation.
The product does not meet the requirements of the General Product Safety Regulations 2005 or the relevant standard, BS EN 14682:2014.
Action taken
Recall of the product from end users by M&M Direct.
Advice to consumers
The product has been recalled from end users by M&M Direct.
Additional information
PSD case number: 2201-0098
Notified by: Local Authority Trading Standards
Product description
All in one playsuit for age ranges 12/18 months 7/8 years with free running waist drawcord.
Open the OPSS notice
Questions
Why has SUNDAE1 Child’s Playsuit been recalled?
Cords or loops on SUNDAE1 Child’s Playsuit are long enough to catch around a child’s neck. Drawstrings, cords and straps can snag on play equipment, cots or furniture. Strangulation happens quickly and silently.
How do I know if my product is affected?
Compare the model on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Remove it from the child or the child’s space straight away. If the notice allows, remove the cord or drawstring completely before any further use.
Can I get a refund or a repair?
Stop using the product first, then arrange the remedy. A recall applies to every affected unit, however long ago it was bought. If the business does not respond, the Citizens Advice consumer helpline (0808 223 1133), Advice Direct Scotland (0808 164 6000) or Consumerline (0300 123 6262) can help.



