Allergy alertFSA
THIS™ Isn’t Chicken Deli Pieces recalled over undeclared gluten and soya
THIS™ is recalling THIS™ Isn’t Chicken Deli Pieces because the product contains soya and wheat (gluten) which are not declared on the label. This means the product is a possible health risk for anyone with an allergy to soya and/or an allergy or intolerance to wheat or gluten or with coeliac disease.
Check your product
Only products that match these details are covered. Have your pack in front of you.
THIS™ Isn’t Chicken Deli Pieces 120g
- Affected
- All dates up to 13 November 2025
What to do now
The label on THIS™ Isn’t Chicken Deli Pieces does not tell people about the gluten and soya it contains. For everyone else the product is safe to eat; for people with an allergy to gluten and soya, it is not.
- If you are allergic to or intolerant of gluten and soya, do not eat it.
- Make sure children, carers and anyone you shop for know not to eat it.
- Take it back to the shop where you bought it and ask for a refund.
- Only the packs listed below are affected, so check your pack before throwing it away.
Why it matters. Gluten is found in wheat, rye and barley, and often in oats unless they are labelled gluten-free. It matters for people with coeliac disease as well as those with a wheat allergy.
Symptoms and when to get help
Look out for
- an itchy, tingling mouth
- a raised itchy rash (hives)
- swelling of the lips, face or eyes
- stomach pain or being sick
Get help urgently
- swelling of the tongue or throat, difficulty breathing or swallowing, wheezing, feeling faint, or collapse — use an adrenaline auto-injector if you have one and call 999, saying it is anaphylaxis
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Getting your money back
The quickest route is to take the pack, or a photo of its label, back to the shop. Most retailers refund recalled products without proof of purchase.
If a shop refuses, the Citizens Advice consumer helpline (0808 223 1133), Advice Direct Scotland (0808 164 6000) or Consumerline in Northern Ireland (0300 123 6262) can tell you what to do next.
From the official notice
Published by the Food Standards Agency (FSA-AA-67-2025). Quoted as issued.
Summary
THIS™ is recalling THIS™ Isn’t Chicken Deli Pieces because the product contains soya and wheat (gluten) which are not declared on the label. This means the product is a possible health risk for anyone with an allergy to soya and/or an allergy or intolerance to wheat or gluten or with coeliac disease.
The risk
Soya and Wheat (gluten)
This product contains undeclared soya and wheat (gluten) making it a possible health risk for anyone with an allergy to soya and/or an allergy or intolerance to wheat or gluten or with coeliac disease.
Action taken
THIS™ is recalling the above product and has been advised to contact the relevant allergy support organisations, which will tell their members about the recall. Point of sale notices will be displayed in all retail stores that are selling this product. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product. Please see attached notice.
Advice to consumers
If you have bought the above product and have an allergy to soya and/or an allergy or intolerance to wheat or gluten or with coeliac disease, do not eat it. Instead return it to the store from where it was bought for a full refund. For more information contact THIS™ at shout@this.co
Open the FSA notice
Questions
Why has THIS™ Isn’t Chicken Deli Pieces been recalled?
The label on THIS™ Isn’t Chicken Deli Pieces does not tell people about the gluten and soya it contains. For everyone else the product is safe to eat; for people with an allergy to gluten and soya, it is not. Gluten is found in wheat, rye and barley, and often in oats unless they are labelled gluten-free. It matters for people with coeliac disease as well as those with a wheat allergy.
How do I know if my product is affected?
The notice describes the affected product rather than listing codes. Compare the product name, pack size and where you bought it with the official notice.
What should I do now?
If you are allergic to or intolerant of gluten and soya, do not eat it. Make sure children, carers and anyone you shop for know not to eat it.
Can I get a refund?
The quickest route is to take the pack, or a photo of its label, back to the shop. Most retailers refund recalled products without proof of purchase. If a shop refuses, the Citizens Advice consumer helpline (0808 223 1133), Advice Direct Scotland (0808 164 6000) or Consumerline in Northern Ireland (0300 123 6262) can tell you what to do next.
Is it safe for people without this allergy?
Yes. An allergy alert means the label is wrong for people who must avoid gluten and soya. If nobody in your home is allergic to or intolerant of gluten and soya, the product is not otherwise unsafe, although you can still return it.
