Product safety reportOPSS
Unbranded Purple and Black Plush Doll safety warning over a choking risk
Product Safety Report for Unbranded Purple and Black Plush Doll presenting a risk of choking.
Remove it from the toy box or cot straight away.
Product image from the OPSS safety notice
What to do now
Unbranded Purple and Black Plush Doll has been flagged because small parts can break off.
- Remove it from the toy box or cot straight away.
- Check the floor and play areas for any parts that have already come off.
- The marketplace has removed the listing. Contact the seller through your order history to ask for a refund.
- Report it to Trading Standards through the Citizens Advice consumer service if the seller does not respond.
Why it matters. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
If someone has been hurt
Look out for
- coughing, gagging or noisy breathing after playing with it
Get help urgently
- a child who cannot breathe, cough or cry — call 999 and follow the call handler’s instructions
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Getting your money back
Sellers on online marketplaces do not always run recalls themselves, so you may need to ask for your money back. The platform’s help pages explain its buyer protection scheme.
Citizens Advice (0808 223 1133), Advice Direct Scotland (0808 164 6000) and Consumerline (0300 123 6262) give free advice if you get stuck.
From the official notice
Published by the Office for Product Safety and Standards (2603-0119). Quoted as issued.
Summary
Product Safety Report for Unbranded Purple and Black Plush Doll presenting a risk of choking.
The risk
The product presents a serious risk of choking as the doll jewellery may easily detach or break off during reasonably foreseeable use, creating small parts that fit entirely within a small parts cylinder. These small parts pose a choking risk to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths.
The product does not meet the requirements of the Toys (Safety) Regulations 2011.
Action taken
The import has been rejected at the border.
Advice to consumers
The import has been rejected at the border.
Additional information
PSD notification number: 2603-0119
Notified by: Local Authority Trading Standards
Product description
A plush doll with attached jewellery.
Open the OPSS notice
Questions
Why has Unbranded Purple and Black Plush Doll been reported?
Unbranded Purple and Black Plush Doll has been flagged because small parts can break off. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
How do I know if my product is affected?
The notice describes the affected product rather than listing codes. Compare the product name, pack size and where you bought it with the official notice.
What should I do now?
Remove it from the toy box or cot straight away. Check the floor and play areas for any parts that have already come off.
Can I get a refund or a repair?
Sellers on online marketplaces do not always run recalls themselves, so you may need to ask for your money back. The platform’s help pages explain its buyer protection scheme. Citizens Advice (0808 223 1133), Advice Direct Scotland (0808 164 6000) and Consumerline (0300 123 6262) give free advice if you get stuck.
