Product recallOPSS
Counterfeit Pop Mart Labubu Plush Toys recalled over a choking risk
Product Recall for Counterfeit Pop Mart Labubu Plush Toys presenting a serious risk of choking.
Take it away from young children now.
Product image from the OPSS safety notice 
What to do now
The risk with Counterfeit Pop Mart Labubu Plush Toys is choking: a part can detach and fits inside a child’s airway.
- Take it away from young children now.
- Look for loose pieces where it was used.
- Follow the corrective action in the notice: a refund, repair or replacement from the business.
- Incidents and injuries can be reported to Trading Standards via the Citizens Advice consumer helpline.
Why it matters. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
If someone has been hurt
Look out for
- coughing, gagging or noisy breathing after playing with it
Get help urgently
- a child who cannot breathe, cough or cry — call 999 and follow the call handler’s instructions
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Refunds, repairs and replacements
Contact the retailer or the brand using the details in the official notice. Keep your receipt, order confirmation or bank statement if you have one, but a recall remedy should not depend on it.
If you paid by credit card and the item cost more than £100, Section 75 of the Consumer Credit Act may let you claim from the card provider. For smaller amounts or debit cards, ask your bank about a chargeback.
From the official notice
Published by the Office for Product Safety and Standards (2507-0062). Quoted as issued.
Summary
Product Recall for Counterfeit Pop Mart Labubu Plush Toys presenting a serious risk of choking.
The risk
The products present a risk of choking as the feet, hands and eyes can detach with minimum force applied, producing a small part capable of fitting entirely inside of a small parts cylinder. If a child were to place one of the small components in their mouth, they may choke. The required markings and labelling were not present.
The products do not meet the requirements of the General Product Safety Regulations 2005.
Action taken
The products were seized from each respective retailer and recalled from end users. Consumers who have purchased the products from the distributors listed above are advised to return them to the store for redress.
Advice to consumers
The products were seized from each respective retailer and recalled from end users.
Consumers who have purchased the products from the distributors listed above are advised to return them to the store for redress.
Additional information
PSD notification number: 2507-0062
Notified by: Local Authority Trading Standards
Product description
Four designs of children’s dolls distributed by Keystore Bathgate (EH48 3EP), Livi News in The Centre, Livingston (EH54 6NB), The Gothenburg (EH47 0JB) and Broxburn MiniMarket (EH52 5EF).
Open the OPSS notice
Questions
Why has Counterfeit Pop Mart Labubu Plush Toys been recalled?
The risk with Counterfeit Pop Mart Labubu Plush Toys is choking: a part can detach and fits inside a child’s airway. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.
How do I know if my product is affected?
The notice describes the affected product rather than listing codes. Compare the product name, pack size and where you bought it with the official notice.
What should I do now?
Take it away from young children now. Look for loose pieces where it was used.
Can I get a refund or a repair?
Contact the retailer or the brand using the details in the official notice. Keep your receipt, order confirmation or bank statement if you have one, but a recall remedy should not depend on it. If you paid by credit card and the item cost more than £100, Section 75 of the Consumer Credit Act may let you claim from the card provider. For smaller amounts or debit cards, ask your bank about a chargeback.
