Allergy alertFSA
Daily Bakery 4 Sub Rolls recalled over undeclared gluten
Iceland Foods Ltd is recalling Daily Bakery 4 Sub Rolls because it may contain undeclared barley which is not mentioned on the label. This poses a potential risk to people that have an allergy or intolerance to barley (gluten). This alert was issued on 28 May 2025 and updated on 2 June 2025 for a typo.
Point-of-sale notice published with the recall
Check your product
Only products that match these details are covered. Have your pack in front of you.
Daily Bakery 4 Sub Rolls 4 rolls
- Best beforeOn the lid, base or back of the pack.
- 02 Jun 25
What to do now
This is an allergy alert: gluten is in Daily Bakery 4 Sub Rolls without being properly declared. If you or someone you buy for avoids gluten, do not eat it.
- Anyone who avoids gluten should not eat this product.
- Tell anyone else in the household, school bag or lunchbox chain who might reach for it.
- Return it to Iceland for a full refund, with or without a receipt.
- Check other packs at home against the details below — the recall only covers the packs listed.
Why it matters. Gluten is found in wheat, rye and barley, and often in oats unless they are labelled gluten-free. It matters for people with coeliac disease as well as those with a wheat allergy.
Symptoms and when to get help
Look out for
- an itchy, tingling mouth
- a raised itchy rash (hives)
- swelling of the lips, face or eyes
- stomach pain or being sick
Get help urgently
- swelling of the tongue or throat, difficulty breathing or swallowing, wheezing, feeling faint, or collapse — use an adrenaline auto-injector if you have one and call 999, saying it is anaphylaxis
This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.
Getting your money back
Shops selling the product will display a point-of-sale notice and accept returns. You are entitled to your money back; you are not obliged to accept a voucher or replacement unless you want one.
Under the Consumer Rights Act 2015, food must be of satisfactory quality and as described. A recalled product does not meet that standard.
From the official notice
Published by the Food Standards Agency (FSA-AA-28-2025). Quoted as issued.
Summary
Iceland Foods Ltd is recalling Daily Bakery 4 Sub Rolls because it may contain undeclared barley which is not mentioned on the label. This poses a potential risk to people that have an allergy or intolerance to barley (gluten).
This alert was issued on 28 May 2025 and updated on 2 June 2025 for a typo.
The risk
Barley
This product contains barley making it a possible health risk to anyone with an allergy or intolerance to barley.
Action taken
Iceland Foods Limited is recalling the above product and has contacted the relevant allergy support organisations, which will tell their members about the recall. Point of sale notices will be displayed in all Iceland retail stores that are selling this product. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product. Please see the attached notice.
Advice to consumers
If you have bought the above product, do not eat it. Instead, return to any Iceland retail store where a full refund will be given. No receipt is required.
Open the FSA notice
Questions
Why has Daily Bakery 4 Sub Rolls been recalled?
This is an allergy alert: gluten is in Daily Bakery 4 Sub Rolls without being properly declared. If you or someone you buy for avoids gluten, do not eat it. Gluten is found in wheat, rye and barley, and often in oats unless they are labelled gluten-free. It matters for people with coeliac disease as well as those with a wheat allergy.
How do I know if my product is affected?
Compare the best before on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.
What should I do now?
Anyone who avoids gluten should not eat this product. Tell anyone else in the household, school bag or lunchbox chain who might reach for it.
Can I get a refund?
Shops selling the product will display a point-of-sale notice and accept returns. You are entitled to your money back; you are not obliged to accept a voucher or replacement unless you want one. Under the Consumer Rights Act 2015, food must be of satisfactory quality and as described. A recalled product does not meet that standard.
Is it safe for people without this allergy?
Yes. An allergy alert means the label is wrong for people who must avoid gluten. If nobody in your home is allergic to or intolerant of gluten, the product is not otherwise unsafe, although you can still return it.
