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Product safety reportOPSS

Teddy Mountain UK Ltd Peter Rabbit Plush Toy safety warning over a choking risk

ChokingSerious risk

Product Recall of Peter Rabbit Plush Toy presenting a serious risk of choking.

Remove it from the toy box or cot straight away.

  • Teddy Mountain UK Ltd Peter Rabbit Plush Toy: photo from the OPSS notice of 8 Apr 2026
    Product image from the OPSS safety notice

Check your product

Only products that match these details are covered. Have your pack in front of you.

3 identifiers listed for this notice.

  • Teddy Mountain UK Ltd Peter Rabbit Plush Toy

    BarcodeThe long number printed under the barcode.
    • 679124006047
    Batch codePrinted on the pack, often next to the date mark. It may start with L or LOT.
    • BR0625
    Item or listing codeOn the box, the label, or the order page where you bought it.
    • 604

What to do now

Small parts of Teddy Mountain UK Ltd Peter Rabbit Plush Toy could come loose and choke a young child.

  1. Remove it from the toy box or cot straight away.
  2. Check the floor and play areas for any parts that have already come off.
  3. Because the product was found unsafe on an online marketplace, use the platform’s order page to contact the seller.
  4. Report it to Trading Standards through the Citizens Advice consumer service if the seller does not respond.

Why it matters. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.

If someone has been hurt

Look out for

  • coughing, gagging or noisy breathing after playing with it

Get help urgently

  • a child who cannot breathe, cough or cry — call 999 and follow the call handler’s instructions

This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.

Getting your money back

A product safety report usually means the product was bought online and the marketplace has removed the listing. Ask the seller for a refund through the platform where you bought it; many marketplaces have their own buyer protection.

If you paid by credit card and it cost over £100, Section 75 may apply; otherwise your bank may be able to raise a chargeback.

From the official notice

Published by the Office for Product Safety and Standards (2511-0216). Quoted as issued.

Summary

Product Recall of Peter Rabbit Plush Toy presenting a serious risk of choking.

The risk

The product presents a serious risk of choking as the jacket buttons can easily detach during normal foreseeable use. This creates a small part which fits entirely within a small parts cylinder. The small parts pose a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths.

The product does not meet the requirements of the Toys (Safety) Regulations 2011.

Action taken

The product has been recalled from end users by Willows Activity Farm.

Advice to consumers

The products have been recalled from end users by Willows Activity Farm.

We recommend that consumers stop using the product immediately and keep it out of reach of young children. For more information, please access: Peter Rabbit Safety Notice

Additional information

PSD notification number: 2511-0216

Notified by: Local Authority Trading Standards

Product description

Rabbit soft toy in a blue jacket and green backpack. The recall applies to products with the batch code and item numbers above, which can be found on the label.

Open the OPSS notice

Questions

Why has Teddy Mountain UK Ltd Peter Rabbit Plush Toy been reported?

Small parts of Teddy Mountain UK Ltd Peter Rabbit Plush Toy could come loose and choke a young child. Children under three put things in their mouths. Anything small enough to fit through a toilet-roll tube is a choking hazard for them.

How do I know if my product is affected?

Compare the barcode, batch code and item or listing code on your product with the details listed under “Check your product” on this page. Only items that match are covered by the notice.

What should I do now?

Remove it from the toy box or cot straight away. Check the floor and play areas for any parts that have already come off.

Can I get a refund or a repair?

A product safety report usually means the product was bought online and the marketplace has removed the listing. Ask the seller for a refund through the platform where you bought it; many marketplaces have their own buyer protection. If you paid by credit card and it cost over £100, Section 75 may apply; otherwise your bank may be able to raise a chargeback.

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