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Product safety reportOPSS

Veverra SnugglePhant Sleeping Pillow safety warning over a suffocation risk

Suffocation or asphyxiationSerious risk

Product Safety Report for Veverra SnugglePhant Sleeping Pillow presenting a serious risk of suffocation.

Take it out of the cot or pram now, and put your baby to sleep on their back on a firm, flat surface.

  • Veverra SnugglePhant Sleeping Pillow: photo from the OPSS notice of 7 Jul 2026
    Product image from the OPSS safety notice

What to do now

The hazard with Veverra SnugglePhant Sleeping Pillow is suffocation or asphyxiation.

  1. Take it out of the cot or pram now, and put your baby to sleep on their back on a firm, flat surface.
  2. Keep it away from babies and young children.
  3. This is a safety report rather than a manufacturer recall: the listing has been taken down, but the seller may not contact you. Get in touch with the seller through the marketplace.
  4. Report it to Trading Standards through the Citizens Advice consumer service if the seller does not respond.

Why it matters. Babies cannot move away from something covering their face. Pillows, padded sleeping bags and soft items in the cot are linked to sleep deaths, and that is why many of these products fail UK safety rules.

If someone has been hurt

Look out for

  • a baby who seems to struggle to breathe

Get help urgently

  • a baby or child who is not breathing or has turned blue — call 999 immediately

This is general information based on NHS public guidance, not medical advice. In an emergency call 999. For urgent advice use NHS 111 (NHS 24 on 111 in Scotland) or, in Northern Ireland, your GP or out-of-hours service.

Getting your money back

Contact the seller through your order history and say that the product is the subject of an OPSS safety report. Keep screenshots of the listing and your order.

If the seller does not respond, the marketplace’s own dispute process or your card provider is the next step.

From the official notice

Published by the Office for Product Safety and Standards (2606-0323). Quoted as issued.

Summary

Product Safety Report for Veverra SnugglePhant Sleeping Pillow presenting a serious risk of suffocation.

The risk

The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS).

OPSS has published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: Product Safety Alert (PA8).

Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/

The product does not meet the requirements of the General Product Safety Regulations 2005.

Action taken

The product is no longer available for sale.

Advice to consumers

The product is no longer available for sale from Veverra.

We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.

Additional information

PSD notification number: 2606-0323

Notified by: Office for Product Safety and Standards

Product description

A grey sleep pillow shaped like an elephant. The product was marketed as a baby sleeping pillow and suitable for use for babies, toddlers and children.

Open the OPSS notice

Questions

Why has Veverra SnugglePhant Sleeping Pillow been reported?

The hazard with Veverra SnugglePhant Sleeping Pillow is suffocation or asphyxiation. Babies cannot move away from something covering their face. Pillows, padded sleeping bags and soft items in the cot are linked to sleep deaths, and that is why many of these products fail UK safety rules.

How do I know if my product is affected?

The notice describes the affected product rather than listing codes. Compare the product name, pack size and where you bought it with the official notice.

What should I do now?

Take it out of the cot or pram now, and put your baby to sleep on their back on a firm, flat surface. Keep it away from babies and young children.

Can I get a refund or a repair?

Contact the seller through your order history and say that the product is the subject of an OPSS safety report. Keep screenshots of the listing and your order. If the seller does not respond, the marketplace’s own dispute process or your card provider is the next step.

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